We Partner With Strong Restaurant Operators to Build Large Opportunities 

We leverage our same store growth and enterprise building expertise with capital access to build restaurant companies into financially powerful category leaders.

DineRock is owned by Agility Capital, a restaurant investor and investment bank.

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A Few of the Emerging Category Leaders We Support...

DineRock guides ambitious restaurant companies in all stages of their development.

Chasin' Tails

With DineRock, our same store revenue has risen to $10M. We have been supported with the knowledge & capital we need to scale much larger than we are today. After DineRock guided us to optimize our model and performance, Agility Capital became our first institutional investor.  - Di Dang

Saucy Mama's

We were a franchisee. DineRock helped us unfold a winning model with great founder fit. We became the #1 performing franchisee because of those business model adjustments. Agility Capital then invested in us to buy our franchise contract so that we could keep innovating a new model. - Pam Chavez

Alyce

Our restaurant was not performing. Since working with DineRock, we have expanded from 1 to 3 restaurants, and all are positioned for blue ocean expansion. Peter says the results are on us, but without their support we wouldn't be where we are.  Agility Capital is now our investor. - Tory Aunspach

The Wanderer

We had a neighborhood bar concept that wasn't clicking. We worked with DineRock on positioning and growth, and in months were earning income. ROI has since gotten interesting (6:1 sales to investment against an industry standard of 2:1), and 2026 is now about expansion.  - Devin & Melody Mehrotra

Roll Play

Our 4-unit fast casual has an AUV of $5M (compared to Chipotle at $4M) and is projected to grow to 10 units by year-end 2027.  We are laying the groundwork for a national roll out with DineRock as our growth partner and Agility Capital as our first institutional investor. - Tuyet-Nhi Le

One World Pizza

We worked with DineRock to optimize our test store pre-opening. Revenue rose to 6X investment and we quickly turned a profit in a premium category with no leader. We were then acclaimed as one of the 9 Hottest New Pizzerias in the US by Food & Wine for 2026. - Justin Rodriguez

What DineRock Offers to Restaurant Companies...

We leverage Category Leader FrameworksTM to lift or re-lift restaurant businesses into high-performing, scaling enterprises.

The 4 Ways We Advance Restaurant Trajectories...

We install Category Leader Outperformance Systems to move restaurant companies from same-store income growth to enterprise-level value creation and scale. Each OS begins as a focused accelerator and evolves into tailored systems and guidance as scale and complexity increase.

We Don't Serve Every Restaurant Company

We are a perfect partner for a few, but not for most.

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Our Story Thus Far...

Operator > publicly traded company > category leader researcher > DineRock/OS.

An Epiphany Inspires Research

Peter LeSar, while running a $50M, 1,400-employee hospitality business owned by Agility Capital, begins to research the question: "How do restaurant category leaders often earn as much as their next 7-9 direct competitors combined?"

Founding of Test Restaurants

LeSar co-founds 2 restaurants to test his Restaurant Category Leader Framework based on his ongoing research.  With less than $200K invested between them, both restaurants are recognized by The World's 50 BestTM in its Discovery Series.

Restaurant Strong Published

LeSar publishes a decade of research showing that all category leaders rely on the same first principles to emerge as market share leaders. He translates his research into frameworks that build powerful outcomes for restaurant clients--and companies begin to call him.

Merger into Agility Capital

Publicly traded Agility Capital, managed by Salomon Guggenheim (Chairman) and Peter LeSar (CEO): 1) Acquires DineRock's advisory service; and 2) Allocates capital to become the first institutional investor with the mission to accelerate earlier-stage restaurants into leaders of emergent categories.

Pre-Series A Investors

DineRock invests in multiple entrepreneurial teams with 11 restaurant brands, each which has a route to category leadership in a leaderless, multi-billion-dollar category.  Target companies range in size up to $35M in revenue.  All are located in major markets and have potential for scale.

We Expand Our Portfolio

DineRock now works with restaurant companies from all corners of the country, ranging from fast casual to fine dining in many culinary niches.  Every investee of ours has achieved important growth over 2025, and every client is advancing on serious revenue, income and opportunity sizing goals.

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We speak to and pro bono guide restaurant companies every day.