DineRock is in a restaurant advisory category of one.

We pioneered restaurant category leader research.  Why is this relevant?

Category leaders out-earn their largest 7 to 9 direct competitors combined. We: 1) Invest in restaurants to help them to grow into category leaders; 2) Provide Management Consultancy to restaurants with the goal to lift them to category leadership; and 3) Wrote the book on restaurant category leaders, which you may download for free below to see how we think & act differently.

Specifically, we guide...

...restaurants to adopt practices that category leaders universally rely on to emerge as revenue & income leaders. We do so for our investees and for consulting clients. Learn how in this video.

 

Click to learn more about our Management Consultancy for Restaurants and our approach to Investment & Credit for restaurant companies.

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Only What Matters Most & What Works Best...

Three ways we support ever-improving outcomes for restaurants: 

Our Latest Insights...

Explore insights that support your business in 2025.

WHY GROWTH RATE MATTERS IN 2025

Through Q3 2024, most restaurants experienced higher sales because they increased prices, but flat or falling traffic. Traffic in Q4 stabilized and now a shift toward growth has begun in 2025. The make-or-break question for you is: "Will your growth rate flatten, fall or outpace relative to your competitors in the year ahead?"  Relative performance is fundamental because those that outpace in revenue & earnings growth also outpace in their ability to out-invest to become ever-more competitive.  Those that under-pace by default under-invest to become ever-less competitive.  We update investees and clients on the Restaurant Business Cycle. We also break down how each phase of the cycle should focus your activities.  Our goal: To give you the tools to outperform competitors through all phases of the business cycle.

AI IS NOW ADDING TO INCOME

AI is everywhere in the media, but is it lifting revenue & income for restaurants today? The short is yes, though profitable AI is showing up more in operations than in management.  Some AI projects are truly big but not performing yet and one needs to be cautious.  Others are already enhancing efficiency, productivity and bottom lines. Like with the advent of the Internet, we will roll through winners and losers, and those that lean in where it counts (and not get bogged down in those that don't) will outperform competitors. To help our investees and consulting clients to outpace and outperform, we update with them our proprietary, ongoing AI in F&B Trend Inflection Report. Our goal: Help restaurant companies to develop ahead of the AI curve where the profits are greatest--and to avoid costly mistakes at the same time.

BIG 2025 MENU INFLECTIONS

Has the food restaurants serve forever changed post-Covid, and how radically? Powerful menu trends now are afoot driven by how customer needs are shifting below the visible surface of what most of us are able to see. Those evolving customer needs are changing the DNA of performance foods, menu upscaling, approaches to food allergies, new takes on flavor and even radical shifts in value offerings.  Let it be clear...earnings rise, flatten and fall based on how far ahead or behind restaurants are on menu trends. If you think you are fine, it's because you haven't yet experienced the returns on menu trend research that leaders experience. We provide our Menu Trend Inflection research to our investees and clients. Our goal: To shift menu trend asymmetry in your favor, so that you too can outperform.

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