Powering Restaurant Category Leaders

Our research shows that all category leaders rely on the same framework to sustainably outpace their competitors.  We label their approaches to outpace in trajectory as our Restaurant Category Leader Framework^TM. We help restaurant companies to upshift financial performance and development pace by starting with Point Of View, which defines your optimized positioning, direction of differentiation and best-in-class solutions to your naturally highest-value customer need states. Our framework then builds on top of your POV with the goal to raise new customer arrivals and loyal customer conversions to ever-higher rates than those of your competitors. The Restaurant Category Leader Framework is how category leaders emerge to outperform competitors for even decades. Reach out for a call to: 1) Learn how we work; and 2) Hear our thoughts on your company's specific opportunities and challenges.

Your business is maturing and slowing. This is a natural phenomenon that has a proven solution. Even category leaders reposition their business models every 5-10 years to reset for another multi-year surge in growth. A critical insight we have uncovered in our research is that all known successful repositioning efforts rely on what we now call the Restaurant Category Leader Framework^TM. This framework, in a repositioning scenario, starts by us jointly exploring how your customers' need states have evolved and where change in what they require of you is accelerating. Repositioning continues by gently shifting your model to solve for those accelerating needs ever-more effectively than your competitors do so that you are able to outpace their growth rates as new and diminished customers learn where you are now more valuable for them. If you are looking to surge again on a sustained basis, reach out so that we can discuss your specific needs and how we might work to solve them.

You want to optimize your model and scale units, and need a supportive investor. If a restaurant brand of yours is in start-up mode or has up to $10M in revenue, we are a prospective investor if you are developing in an emergent category that currently has no leader.  We mirror our investment with continuing long-term strategic support.  We believe that: 1) There are emerging categories that offer multi-billion-dollar opportunities and that have no visible leader as of date; and 2) The first brand to accelerate to a Series A Round in each category will become its long-term market share leader with all of the financial benefits that come from such positioning.  Our job as your investor would be to help accelerate your brand through a Series A Round so that you can jump and stay ahead of your direct competitors. If this sounds interesting, reach out to schedule a preliminary get-to-know-eachother phone call.