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Build a Restaurant  Market Share Leader

Restaurant category leaders earn as much as their next 7-9 direct competitors...combined. We accelerate the next generation of restaurant category leaders with Knowledge + Capital.

 
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A Few Future Category Leaders We Accelerate

While strategies are confidential, we are accelerating these brands for category leadership. 

Chasin' Tails

With DineRock, our same store revenue has risen to $8M. We have been supported with the knowledge & capital we need to scale much larger than we are today. After guiding us to optimize our business model and performance, DineRock came in as our first institutional investor.  - Di Dang

Saucy Mama's

My restaurant was a franchise. DineRock helped me unfold a winning model with great founder fit. We became the #1 performing franchisee because of those business model adjustments. DineRock then invested in us to buy our franchise contract so that we could keep innovating a new model. - Pam Chavez

Alyce

Our restaurant was not performing. Since working with DineRock, we have expanded from 1 to 3 restaurants, and all are positioned for blue ocean expansion. Peter says the results are on us, but without their support we wouldn't be where we are.  They are now our investors. - Tory Aunspach

The Wanderer

We had a neighborhood bar that wasn't clicking. We worked with DineRock on positioning and growth, and in months were earning income. ROI has since gotten interesting (6:1 sales to investment against an industry standard of 2:1), and 2026 is now about expansion.  - Devin & Melody Mehrotra

Roll Play

Our 3-unit fast casual now has an AUV of $3.6M (and growing quickly) AND we have exciting upside in unit expansion. We recently launched a successful sister brand that targets a related niche.  DineRock has been foundational to these outcomes and we will stay with them forever. - Tuyet-Nhi Le

One World Pizza

We worked with DineRock to optimize our test store pre-opening. Revenue rose to 6X investment and we quickly turned a profit in a premium category with no leader. We also earned the highest ranking on Google reviews in a city that has some of the country's most famous pizza. - Justin Rodriguez

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How We Support You...

Step-by-step, in the quiet background, we transfer knowledge and provide capital to the next restaurant category leaders.

Our Story Thus Far...

DineRock is a Knowledge + Capital accelerator for the restaurant industry.

An Epiphany Inspires Research

Peter LeSar, while running a $50M, 1,400-employee hospitality business owned by Agility Capital, begins to research the question: "How do restaurant category leaders often earn as much as their next 7-9 direct competitors combined?"

Founding of Test Restaurants

LeSar co-founds 2 restaurants to test his Restaurant Category Leader Framework based on his ongoing research.  With less than $200K invested between them, both restaurants are recognized by The World's 50 BestTM in its Discovery Series.

Restaurant Strong Published

LeSar publishes a decade of research (under the new DineRock brand) showing that all category leaders rely on the same framework to emerge as market share leaders. He translates the research into frameworks that build tangible outcomes with advisory clients.

Merger into Agility Capital

Publicly traded Agility Capital, managed by Salomon Guggenheim and Peter LeSar: 1) Acquires DineRock's advisory service; and 2) Provides capital for DineRock to become the first institutional investor with the mission to accelerate early-stage restaurants into leaders of emergent categories.

Pre-Series A Investors

DineRock invests in multiple entrepreneurial teams with 11 restaurant brands, each which has a route to category leadership in a leaderless, multi-billion-dollar category.  Target brands range in size from start-up to $10M in revenue.  All are located in major markets and have potential for scale.

Kitchen to Chain Podcast

DineRock pre-launches a powerful new type of podcast that guides restaurant companies to optimize and scale based on the approaches of restaurant category leaders.  We include interviews with industry leaders, restaurant business cycle analyses, trend inflection reports and much more.

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