Restaurant Market Share Leadership Must be Your Goal

The earnings gap between leaders & everyone else is not linear, but exponential

WHAT MATTERS MOST

The Must-dos of Market Leadership

What restaurant category leaders know how to achieve and others don't

You must become king: Category leaders commonly earn as much as their next 7-9 direct competitors combined, which means that everyone else shares in income crumbs. Knowing how to achieve and build on market share leadership is the most powerful advantage of our industry. Don't lose sight of this.
You must attract the most new customers: To lead in market share and earning means you must attract more new customers than competitors as a dedicated, continuing practice. To achieve this, you need the one deep, repeatable approach that all category leaders rely on.
You must have the highest loyal customer conversion rate: Restaurants from McDonald's to Noma are all solution providers. Those that don't laser focus on customer needs they can out-solve for will never innovate solutions that enable them to sustain industry leading loyal customer conversion rates. Without the highest conversion rates, you can't win.
You must always have the above as north star: Most who read this page will quickly move on to the next shiny thing. That is the weak path of common results. The world's great outperformers never stop in their journey to make the above a reality. The beautiful thing is that there are approaches that work consistently--you just have to adopt them and then lean in.

If your food & service are provided at a high quality and you have not yet achieved the market leadership and financial results to which you aspire, the below is for you:)

INTRODUCING

Restaurant CEO & Senior Team Guidance

Want to Climb Higher?

Our CEO & Team Guidance offers the following for restaurant companies that want to become industry leaders:

Business model positioning: We will study your business model for what needs to be tweaked versus repositioned to power up both market share and financial results.
Laser focus on the correct demand drivers: We will assess what your senior team does right versus wrong to win in new customer attraction and loyal customer conversion.
Capital structure that can fuel growth: We will show you how to fix your capital structure to support ever-stronger re-investment.
Roadmap to market leadership: With your team, we will develop your roadmap to leadership and optimized financial performance.
Guidance to goals: Everything above prepares us for this moment. We will guide you along the roadmap and to your largest goals under a long-term flexible relationship.

Our goal is to help your company enter the virtuous cycle of out-earn > out-invest > out-earn > out-invest required to achieve and then build on market share leadership and industry leading financial outcomes.

YOUR GUIDE

I'm Peter LeSar

I have gone from ground zero to IPO in the hospitality space and understand both what you are experiencing today and what development challenges lie ahead for your restaurant company. I have also led our research on how category leaders emerge. The combination of my background and our research makes me the ideal person to assess and support restaurant businesses that aspire to both market leadership and industry-leading financial outcomes.

I work with only a handful of clients at a time for this service. Regardless, I do my best to speak or correspond with as many companies as possible to give them preliminary feedback on their approaches. Reach out below if you wish to schedule a call.

Schedule with Peter LeSar

Peter holds calls with medium to larger restaurant groups and small to mid-sized chains. He responds to all restaurant business inquiries with guidance designed to lead you in the right direction.